Faktor Penentu Keberhasilan Kewirausahaan Pelaku UMKM Fashion The Hallway Space Bandung

Abstract

Introduction: This study explores the critical determinants of entrepreneurial success within the rapidly evolving creative industry, focusing on the Micro, Small, and Medium Enterprises (MSMEs) sector. As a primary driver of national economic growth, understanding the factors that sustain these businesses is essential for long-term economic stability. Background Problems: Despite their significant contribution to the GDP, many MSMEs face high failure rates due to a lack of managerial readiness and practical experience, leading to the research question: how do entrepreneurial skills and business experience influence the success of fashion MSMEs in a contemporary creative hub?. Novelty: While previous studies have identified general success factors, there is a lack of empirical evidence specifically focused on young entrepreneurs in integrated creative spaces like The Hallway Space, where social dynamics and community rules play a unique role. Research Methods: This research employs a quantitative approach with descriptive and associative methods, utilizing a sample of 44 fashion MSME owners. Data were analyzed using multiple linear regression and hypothesis testing (t-test and F-test) via SPSS 25. Finding/Results: The results indicate that both entrepreneurial skills and business experience significantly influence success, both partially and simultaneously, with experience emerging as a more dominant factor. The model accounts for 45.1% of the variance in entrepreneurial success. Conclusion: The primary conclusion is that practical business experience is a more vital navigator than technical skills alone in a creative ecosystem. These findings imply that stakeholders should prioritize experiential learning and mentorship to enhance the sustainability of young creative entrepreneurs.