ANALISIS TEMPLATE INSTAGRAM STORY SEBAGAI MEDIA PENYEBARAN ISU POLITIK GERAKAN 17+8 TUNTUTAN RAKYAT
DOI:
https://doi.org/10.31848/kosa.v4i1.4641Keywords:
Digital communication; Instagram; Instagram Story templates; New media; Political issue disseminationAbstract
Abstract. The 17+8 People’s Demands movement emerged from various public demands
voiced during demonstrations and was subsequently disseminated through Instagram Story
templates. This study analyzes the use of Instagram Story templates as a medium for
disseminating the movement’s political issues and identifies the template characteristics that
support message dissemination on Instagram. The study employs a constructivist paradigm,
a qualitative approach, and a case study method. Data were obtained from news reports,
documentation, and Instagram posts related to the 17+8 People’s Demands movement. The
findings show that Instagram Story templates function not only as a form of entertainment
but also as a medium for disseminating political issues through reposting and the Add Yours
feature. Dissemination occurs in a chain-like pattern through user participation, with users
resharing templates that retain relatively consistent forms and messages. The supporting
characteristics include visual simplicity, concise and organized message structure, ease of
use, consistency of form and content, and the ability to encourage user participation. These
findings indicate that Instagram Story templates can facilitate participatory political issue
dissemination through interconnected user networks.
References
References :
Andi Asari, M. (2023). Komunikasi Digital. In Komunikasi Digital.
Blumer, H. (1989). Blumer’s theory of collective behavior: the development of a non
symbolic interaction explanation. The Sociological Quarterly, 30(3), 401–423.
Castells, M. (2009). Communication power: Oxford University Press. In Inc. NewYork, USA
ISBN (Vol. 199567042).
Castells, M. (2011). The rise of the network society. John wiley & sons.
Datareportal. (2025). Digital 2025: Indonesia. https://datareportal.com/reports/digital-2025
indonesia
Detik. (2024). Apa Itu Demonstrasi? Ini Pengertian, Tujuan, Aturan, dan Contohnya di
Indonesia. 32(3), 167–186. https://www.detik.com/edu/detikpedia/d-7554343/apa-itu
demonstrasi-ini-pengertian-tujuan-aturan-dan-contohnya-di-indonesia
Highfield, T., & Leaver, T. (2016). Instagrammatics and digital methods: studying visual
social media, from selfies and GIFs to memes and emoji. Communication Research and
Practice, 2(1), 47–62. https://doi.org/10.1080/22041451.2016.1155332
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and
opportunities of Social Media. Business Horizons, 53(1), 59–68.
https://doi.org/10.1016/j.bushor.2009.09.003
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of
Social Media Influencers. Celebrity Studies, 8(2), 191–208.
https://doi.org/10.1080/19392397.2016.1218292
Kompas.com. (2022). Demonstrasi: Pengertian, Aturan, dan Contohnya.
https://nasional.kompas.com/read/2022/04/22/00150011/demonstrasi--pengertian
aturan-dan-contohnya
Lim, M. (2017). Freedom to hate: social media, algorithmic enclaves, and the rise of tribal
nationalism in Indonesia. Critical Asian Studies, 49(3), 411–427.
https://doi.org/10.1080/14672715.2017.1341188
Littlejohn, S. W., & Foss, K. A. (2008). Theories of Human Communication. Waveland press.
http://books.google.com/books?hl=id&lr=&id=r3Fk0aRpJM4C&pgis=1
Manovich, L. (2002). The language of new media. University of Toronto Press.
Mayfield, A. (2008). What is social media? image: weather project bw 01 by. Icrossing, 1
36.
McQuail, D. (2011). McQuail’s Mass Communication Theory.
http://docshare04.docshare.tips/files/28943/289430369.pdf
Mulyana, D. (2017). Ilmu komunikasi: suatu pengantar: Suatu Pengantar. 41(23–6), 11.
https://books.google.co.id/books/download/Ilmu_komunikasi.enw?id=c098AAAACA
AJ&output=enw
Nasrullah, R. (2015). Buku MEDIA SOSIAL, Perspektif Komunikasi, Budaya dan
Sosioteknologi Edisi Revisi. Bandung: Simbiosa Rekatama Media.
Nazir, M. (2017). Metode Penelitian. Ghalia Indonesia.
NuOnline. (2025). Isi Lengkap 17+8 Tuntutan Rakyat kepada Pemerintah dan DPR.
Sugiyono. (2013). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D.
Wikipedia. (2025a). 17+8 Tuntutan Rakyat.
https://id.wikipedia.org/wiki/17%2B8_Tuntutan_Rakyat#Perumusan
Wikipedia. (2025b). Unjuk rasa. https://id.wikipedia.org/wiki/Unjuk_rasa
