ANALISIS TEMPLATE INSTAGRAM STORY SEBAGAI MEDIA PENYEBARAN ISU POLITIK GERAKAN 17+8 TUNTUTAN RAKYAT
DOI:
https://doi.org/10.31848/kosa.v4i1.4641Kata Kunci:
Digital communication; Instagram; Instagram Story templates; New media; Political issue disseminationAbstrak
Abstract. The 17+8 People’s Demands movement emerged from various public demands
voiced during demonstrations and was subsequently disseminated through Instagram Story
templates. This study analyzes the use of Instagram Story templates as a medium for
disseminating the movement’s political issues and identifies the template characteristics that
support message dissemination on Instagram. The study employs a constructivist paradigm,
a qualitative approach, and a case study method. Data were obtained from news reports,
documentation, and Instagram posts related to the 17+8 People’s Demands movement. The
findings show that Instagram Story templates function not only as a form of entertainment
but also as a medium for disseminating political issues through reposting and the Add Yours
feature. Dissemination occurs in a chain-like pattern through user participation, with users
resharing templates that retain relatively consistent forms and messages. The supporting
characteristics include visual simplicity, concise and organized message structure, ease of
use, consistency of form and content, and the ability to encourage user participation. These
findings indicate that Instagram Story templates can facilitate participatory political issue
dissemination through interconnected user networks.
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