Mansion: Management and Business on Kebangsaan
MANSION (Management and Business on Kebangsaan) is a distinguished scholarly journal published by the Management Department, Economics Faculty, Universitas Kebangsaan Republik Indonesia. Explore the latest research and developments in the field of management. Join our academic community and contribute to the advancement of management science. ISSN: XXXX-XXXX (Online) |
Universitas Kebangsaan Republik Indonesia
Memperkuat Lembaga Pendidikan Non-Formal: Analisis Dampak Pengetahuan Pemimpin dan Keterampilan Karyawan
Introduction: In the digital transformation era, organizational resilience within educational institutions heavily relies on the synergy between leadership quality and human resource competence. This study explores how these internal factors fortify institutional structures in non-formal education sectors. Background Problems: Despite their established legal status, many vocational training centers face operational stagnation due to a significant gap between managerial vision and the practical digital skills of staff. This research addresses the question of how leaders' knowledge and employees' skills collectively influence the institutional strengthening of the Dias Vocational Training Center (LKP Dias) in Cianjur Regency. Novelty: While previous studies often focus on general management, this paper highlights the critical role of technical agility and the digital gap as a primary barrier to institutional growth in rural-based training centers—a perspective less explored in existing literature. Research Methods: This study employs a quantitative associative design with a total sampling (census) of 30 employees at LKP Dias. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression and hypothesis testing (t-test and F-test) through SPSS 23. Findings/Results: The empirical results demonstrate that both leaders' knowledge and employees' skills significantly influence institutional strengthening, with a combined contribution of 78.6%. Notably, employees' skills emerge as the more dominant factor, contributing 54.9% compared to the 23.7% contribution from leadership knowledge. Conclusion: The main conclusion is that institutional strengthening is primarily driven by technical proficiency at the grassroots level. This implies that management must prioritize digital up-skilling programs and modern communication strategies to ensure long-term institutional sustainability.
Copyright (c) 2026 Mansion: Management and Business on Kebangsaan
Pengembangan Karir sebagai Determinan Utama Kepuasan Kerja Guru di Lingkungan Yayasan Al-Mashum Mardiyah di Kabupaten Cianjur
Introduction: Education quality in private institutions is fundamentally driven by teacher performance, which is inextricably linked to job satisfaction. This study explores how internal organizational dynamics shape the professional contentment of educators within a foundation-based educational setting. Background Problems: Despite their critical role, teachers in private foundations often face stagnant work environments and unclear professional trajectories; thus, this study aims to analyze how organizational culture and career development simultaneously and partially influence teacher job satisfaction. Novelty: While previous research has extensively covered corporate sectors, this study offers a unique perspective by examining a hybrid educational institution that integrates national curricula with traditional religious values, a context where the tension between "vocational calling" and "professional career needs" remains under-researched. Research Methods: A quantitative approach was employed using a census sampling technique (saturated sampling) involving 80 teachers at the Al-Mashum Mardiyah Foundation. Data were collected via structured questionnaires and analyzed using multiple linear regression analysis to test the hypothesized causal relationships. Findings/Results: The results demonstrate that both variables significantly impact satisfaction, with career development emerging as the most dominant predictor (43.3%) compared to organizational culture (24.1%). This indicates that professional growth opportunities are more valued than cultural norms in driving educator satisfaction. Conclusion: This study concludes that structural career paths are vital for maintaining teacher loyalty in private institutions. The implications suggest that school foundations must transition from traditional top-down management to a transparent, merit-based career system to ensure institutional sustainability and educational quality.
Meningkatkan Kinerja melalui Komitmen Organisasi dan Kepuasan Kerja Guru Pada SMK Bunga Persada Cianjur
Introduction: Teacher performance is a critical determinant of educational quality, yet it remains a complex challenge for vocational institutions facing global competitiveness. This study explores the interplay between psychological and organizational factors in enhancing educator productivity. Background Problems: Despite its importance, many vocational schools struggle with suboptimal teacher performance due to fluctuating organizational commitment and job satisfaction levels, leading to the research question: to what extent do organizational commitment and job satisfaction simultaneously influence teacher performance at SMK Bunga Persada Cianjur? Novelty: This research offers a unique perspective by focusing on a specialized vocational health school in a sub-urban area, a context often overlooked in mainstream educational management literature which typically focuses on general urban schools. Research Methods: A quantitative approach was employed using a census sampling method involving all 57 teachers at SMK Bunga Persada Cianjur. Data were collected via structured questionnaires and analyzed using multiple linear regression and hypothesis testing (t-test and F-test) through SPSS software. Finding/Results: The results reveal that both organizational commitment and job satisfaction have a positive and significant impact on teacher performance, with job satisfaction emerging as the more dominant predictor. These factors collectively contribute 80.8% to the variance in performance, which is categorized as Excellent. Conclusion: The study concludes that fulfilling professional satisfaction is a prerequisite for building institutional loyalty and maintaining high performance. The implications suggest that school management should prioritize a conducive work climate and effective supervision to ensure sustainable educational excellence.
Kreativitas, Motivasi, dan Keberhasilan Usaha: Bukti dari UMKM Minuman di Kebon Pisang Street Food Bandung
Introduction: The Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the culinary industry, serves as a vital engine for economic stability and innovation in developing urban landscapes. This study investigates the internal determinants of business success, focusing on the dynamic and highly competitive environment of street food clusters. Background Problems: Despite the sector's growth, many small-scale beverage vendors face high failure rates due to an inability to differentiate products and maintain operational drive, leading to the research question: how do business creativity and motivation simultaneously and partially influence the success of beverage MSMEs in the Kebon Pisang Street Food area?. Novelty: While previous literature has extensively explored MSME performance, this research offers a unique perspective by examining a specific micro-community of beverage vendors where product turnover is rapid and competitive barriers are low, a niche often overlooked in broader industrial studies. Research Methods: Adopting a quantitative associative approach, this study utilized a total sampling (saturated sampling) technique involving 40 respondents. Data were analyzed using multiple linear regression and hypothesis testing (T-test and F-test) processed via SPSS 25. Findings: The results demonstrate that both business creativity and motivation have a positive and significant impact on business success, contributing 49.1% to the variance in performance, with creativity emerging as the slightly more dominant predictor. Conclusion: This study concludes that a synergy of innovative capacity and psychological drive is essential for MSME sustainability. The implications suggest that stakeholders should prioritize creative skill-building alongside motivational support to enhance the competitive edge of local street food vendors.
Eksistensi Identitas atau Kekuatan Merek? Analisis Gaya Hidup dan Brand Image terhadap Keputusan Pembelian Sepatu Converse
Introduction: In the current era of globalization, the fashion industry faces intense competition, where products like footwear serve not only as functional protection but also as vital instruments for self-expression and social validation among youth. This study explores how lifestyle and brand image intersect to influence consumer behavior in the competitive footwear market. Background Problems: Despite its established global reputation, Converse faces fluctuating market performance and rising competition from other top brands, raising the question of how psychological and brand-related factors specifically drive purchasing decisions among university students in an urban Indonesian context. Novelty: This research provides a unique perspective by prioritizing the "lifestyle" variable as a dominant driver over brand prestige in the Bandung student demographic, a nuance often overlooked in broader market studies that typically emphasize brand equity as the primary determinant. Research Methods: Employing a quantitative associative approach, this study gathered primary data from 96 students at the Universitas Kebangsaan Republik Indonesia through purposive sampling. Data analysis was performed using multiple linear regression, alongside partial (t-test) and simultaneous (F-test) hypothesis testing. Finding/Results: The empirical results indicate that both lifestyle and brand image significantly influence purchasing decisions, with lifestyle exerting a more substantial impact. Together, these variables account for 46.7% of the variance in consumer choice, highlighting a shift where personal identity alignment outweighs mere brand recognition. Conclusion: The primary conclusion is that purchasing decisions among students are a symbolic act of social validation. Therefore, marketing strategies must move beyond traditional branding to deeply integrate products into the dynamic, everyday lifestyles of the target audience.
Faktor Penentu Keberhasilan Kewirausahaan Pelaku UMKM Fashion The Hallway Space Bandung
Introduction: This study explores the critical determinants of entrepreneurial success within the rapidly evolving creative industry, focusing on the Micro, Small, and Medium Enterprises (MSMEs) sector. As a primary driver of national economic growth, understanding the factors that sustain these businesses is essential for long-term economic stability. Background Problems: Despite their significant contribution to the GDP, many MSMEs face high failure rates due to a lack of managerial readiness and practical experience, leading to the research question: how do entrepreneurial skills and business experience influence the success of fashion MSMEs in a contemporary creative hub?. Novelty: While previous studies have identified general success factors, there is a lack of empirical evidence specifically focused on young entrepreneurs in integrated creative spaces like The Hallway Space, where social dynamics and community rules play a unique role. Research Methods: This research employs a quantitative approach with descriptive and associative methods, utilizing a sample of 44 fashion MSME owners. Data were analyzed using multiple linear regression and hypothesis testing (t-test and F-test) via SPSS 25. Finding/Results: The results indicate that both entrepreneurial skills and business experience significantly influence success, both partially and simultaneously, with experience emerging as a more dominant factor. The model accounts for 45.1% of the variance in entrepreneurial success. Conclusion: The primary conclusion is that practical business experience is a more vital navigator than technical skills alone in a creative ecosystem. These findings imply that stakeholders should prioritize experiential learning and mentorship to enhance the sustainability of young creative entrepreneurs.
Peran Brand Ambassador dalam Membangun Loyalitas Pelanggan pada Industri Kosmetik Lokal-Scarlett Whitening di Kota Bandung
Introduction: The skincare industry in Indonesia has witnessed exponential growth, leading to intense market competition among local brands. This study explores the critical role of marketing communication tools in securing consumer loyalty within a saturated market. Background Problems: Despite various promotional efforts, local brands face significant challenges in maintaining long-term retention due to high brand-switching behavior, leading to the research question: how do advertising and brand ambassadors collectively influence customer loyalty among Scarlett Whitening users in Central Bandung? Novelty: While previous studies have examined these variables independently, this research offers a unique integrative analysis of their simultaneous impact on a dominant local brand within a specific urban demographic, addressing a gap in empirical data regarding which factor acts as the primary driver of retention. Research Methods: A quantitative approach with descriptive and associative methods was employed, utilizing a sample of 99 respondents determined via the Slovin formula. Data were collected through structured questionnaires and analyzed using multiple linear regression and hypothesis testing (t-test and F-test) via SPSS 25. Finding/Results: The empirical findings demonstrate that both advertising and brand ambassadors have a positive and significant effect on customer loyalty, with a simultaneous contribution of 76.1%. Notably, the brand ambassador serves as a more dominant predictor of loyalty compared to conventional advertising. Conclusion: This study concludes that in the modern beauty industry, personification through credible figures is more effective in securing consumer commitment than information-heavy advertisements. The implications suggest that local firms must prioritize the selection of high-credibility ambassadors to maintain market stability.
Dominansi Keunggulan Bersaing dan Peran Karakter Wirausaha terhadap Resiliensi Bisnis: Studi pada Gerai Mixue di Kota Bandung
Introduction: The global expansion of franchise brands has created a dynamic yet highly competitive landscape in the food and beverage industry. This study focuses on the determinants of business performance within global franchise systems operating at the local level. Background Problems: Despite the established systems of international brands, many local outlets struggle to maintain sustainability amidst market saturation; thus, this research aims to analyze the extent to which entrepreneurial character and competitive advantage influence business success among Mixue Ice Cream and Tea outlets in Bandung. Novelty: While existing literature often focuses on independent SMEs, this study offers a unique perspective by examining the "human agency" factor (entrepreneurial character) within a highly standardized global franchise framework, a gap that remains under-explored in current management studies. Research Methods: A quantitative associative approach was employed, utilizing a saturated sampling technique involving 77 Mixue outlets in Bandung. Data were collected via structured questionnaires and analyzed using multiple linear regression through SPSS 25 to evaluate both partial and simultaneous effects. Findings/Results: The results demonstrate that both entrepreneurial character and competitive advantage significantly and positively impact business success, with competitive advantage emerging as the more dominant factor (27.1%) compared to entrepreneurial character (20.3%). Conclusion: The primary conclusion is that business success in the franchise sector is a hybrid result of strong brand-driven competitive value and proactive local management. These findings imply that franchisees must not only rely on global brand equity but also cultivate resilient entrepreneurial traits to navigate local competitive pressures effectively.
Pengaruh Gaya Kepemimpinan dan Kepuasan Kerja Terhadap Tingkat Loyalitas Karyawan
Introduction: In service-based industries like wedding organizers, employee loyalty is a crucial factor that supports operational continuity and organizational reputation. This study examines how leadership style and job satisfaction influence employee loyalty at PT. Koloni Semut Pratama, a wedding organizer company based in Bandung. Background Problems: The main research problem revolves around the observed fluctuation in employee loyalty, possibly linked to leadership effectiveness and perceived job satisfaction. The central research question is: To what extent do leadership style and job satisfaction influence employee loyalty, both individually and collectively? Novelty: While numerous studies have explored similar variables in corporate settings, few have analyzed them within creative service companies like event organizers. This study fills that gap by focusing on a dynamic, client-facing industry with unique leadership and job satisfaction challenges. Research Methods: This quantitative study utilized a saturated sampling technique involving 45 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression via SPSS 25, along with t-tests and F-tests to examine partial and simultaneous effects. Finding/Results: The findings show that both leadership style and job satisfaction significantly affect employee loyalty. Leadership style contributes 50.3% and job satisfaction 28.6% to the variance, with a combined effect of 78.9%. Conclusion: The study concludes that enhancing leadership effectiveness and improving job satisfaction are critical strategies to foster stronger employee loyalty in the event service industry. These findings provide practical insights for HR management in similar organizational contexts.
Copyright (c) 2025 Mansion: Management and Business on Kebangsaan
Pengaruh Hard Skill dan Soft Skill Terhadap Kinerja Karyawan
Introduction: In today’s global competition, companies increasingly recognize that employee performance depends not only on technical expertise but also on interpersonal and self-management abilities. This study investigates the role of hard skills and soft skills in shaping employee performance within the service industry. Background Problems: Despite the growing demand for high-performing employees, many organizations still struggle to balance technical competencies with non-technical capabilities. The central research question is: To what extent do hard skills and soft skills affect employee performance, both individually and simultaneously? Novelty: While previous studies have examined these variables in broader corporate settings, few have empirically tested their combined impact within a fast-growing food and beverage franchise context in Indonesia. This study provides context-specific evidence by focusing on Mixue Ice Cream & Tea employees in Bandung. Research Methods: This research employed a quantitative design with a sample of 30 employees selected through saturated sampling. Data were collected via questionnaires, observations, and interviews, and analyzed using multiple linear regression, including t-tests for partial effects and F-tests for simultaneous effects. Finding/Results: The results indicate that both hard skills and soft skills significantly and positively influence employee performance. Partial tests show that each variable contributes independently, while simultaneous analysis reveals a combined effect explaining 41% of performance variance. Conclusion: The study concludes that enhancing both technical expertise and interpersonal abilities is crucial to improving employee performance. Organizations should therefore prioritize integrated training and development programs that strengthen hard and soft skills to remain competitive in the service sector.
Pengaruh Personal Branding dan Sistem Pembayaran Digital Terhadap Keputusan Pembelian
Introduction: The expansion of digital technology has transformed consumer behavior and purchasing decisions, particularly in the food and beverage sector. This study focuses on Menantea, a brand cofounded by public figure Jerome Polin, to explore how personal branding and digital payment systems influence consumer purchase decisions. Background Problems: Despite the popularity of digital platforms, many consumers still rely on cash transactions, prompting the research question: Do personal branding and digital payment systems significantly affect consumers’ purchase decisions at Menantea in Bandung? Novelty: While prior studies have discussed branding and fintech adoption separately, limited research has investigated their combined influence within the Indonesian retail beverage industry, particularly when associated with a well-known influencer. This study addresses that gap. Research Methods: A quantitative approach was applied, utilizing incidental sampling to survey 96 respondents familiar with Menantea. Data were collected via online questionnaires and analyzed through multiple linear regression using SPSS 25. Finding/Results: The results indicate that both personal branding and digital payment systems positively and significantly affect purchasing decisions. Personal branding has a stronger influence (β = 0.523) compared to digital payments (β = 0.398), with a combined determination coefficient (R²) of 64.9%. Conclusion: The study concludes that both personal branding and digital payment efficiency are strategic levers in driving customer purchase behavior. These insights are particularly useful for businesses leveraging influencer-based marketing and tech-driven payment innovation.
Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan
Introduction: In the beauty clinic industry, where competition intensifies rapidly, customer loyalty becomes a decisive factor for sustainability. This study investigates the influence of customer experience and service quality on loyalty at Aestica Beauty Clinic in Bandung. Background Problems: The clinic experienced a decline in customers from 1,189 in 2023 to 700 in 2024, raising the key research question: To what extent do customer experience and service quality affect customer loyalty, both partially and jointly? Novelty: While service quality has often been studied, few empirical studies have quantitatively examined its combined effect with customer experience in the beauty clinic sector, particularly in Indonesia. This research offers new evidence in a context marked by growing competition and shifting customer expectations. Research Methods: Using a quantitative approach, the study surveyed 87 customers through random sampling. Data were analyzed with multiple linear regression using SPSS 23, supported by validity and reliability testing to ensure robust measurement. Finding/Results: The results demonstrate that both customer experience and service quality significantly and positively affect loyalty. Customer experience explains 76.8% of the variance, service quality contributes 19.5%, and together they account for 96.3% of customer loyalty. Conclusion: The findings highlight that improving customer experience and maintaining consistent service quality are essential strategies for sustaining loyalty in beauty clinics. These insights suggest that businesses in this sector should prioritize personalized interactions, responsive service, and consistent quality to strengthen customer retention and competitiveness.
Pengaruh Gaya Kepemimpinan Transformasional Kepala Sekolah dan Motivasi Kerja Terhadap Kinerja Guru
Introduction: Teacher performance is pivotal to learning quality in Indonesian schools, and two levers— principals’ transformational leadership and teachers’ work motivation— are frequently cited but unevenly enacted across Islamic education foundations. Background Problems: Many schools report inconsistent teacher performance; the research question is: To what extent do the principal’s transformational leadership style and teachers’ work motivation affect teacher performance, both individually and jointly? Novelty: Prior work rarely quantifies the simultaneous effects of these constructs within Islamic educational foundations; this study adds context-specific evidence by examining a single foundation and linking leadership behaviors with motivation in one model. Research Methods: A quantitative, associative design was used at the Darul Muttaqin Islamic Education Foundation (n = 44 teachers). Data were collected via validated questionnaires and analyzed using multiple linear regression (SPSS 25) with t-tests (partial) and F-tests (simultaneous). Finding/Results: Both transformational leadership and work motivation significantly improve teacher performance; the model is significant (F = 18.186 > 3.23, p < 0.05), shows a moderate multiple correlation (R = 0.567), and explains substantial variance (R² = 0.831). Conclusion: Enhancing principals’ transformational practices together with systematic motivation initiatives (recognition, development opportunities, supportive facilities) can meaningfully raise teacher performance in Islamic secondary schools and should be prioritized in leadership and HR policies.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Kepuasan Kerja di PT. Pelangi Mizan
Introduction: Job satisfaction is a critical component in organizational effectiveness and employee retention, especially in creative industries such as publishing. This study explores how organizational culture and work environment affect job satisfaction at PT. Pelangi Mizan, a leading book publishing company in Bandung, Indonesia. Background Problems: The research addresses the problem of low job satisfaction potentially stemming from organizational culture and workplace conditions. The key research question is: To what extent do organizational culture and work environment influence job satisfaction among employees at PT. Pelangi Mizan?Novelty: While prior studies have examined similar variables in corporate settings, limited attention has been given to their impact within the Indonesian publishing sector. This study offers a fresh context and contributes to the literature by analyzing both physical and psychological workplace dimensions. Research Methods: Using a quantitative approach, the study surveyed 90 employees using validated questionnaires. Data were analyzed through multiple linear regression in SPSS 25 to test partial and simultaneous effects of the independent variables. Finding/Results: The findings indicate that both organizational culture and work environment significantly and positively influence job satisfaction, both individually and collectively. The combined effect explains approximately 54.6% of the variation in job satisfaction. Conclusion: The study concludes that fostering a strong organizational culture and maintaining a supportive work environment are key to enhancing employee satisfaction. These insights are valuable for HR practitioners in similar organizational contexts.
PENGARUH INOVASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN
Richeese Factory was chosen as the research site by the researcher. Richeese Factory has flourished in the era of sustainable development, introducing new products or modernized versions of existing ones, launching innovative products with new features to attract consumer interest in the environment of the National University of the Republic of Indonesia. The objective of this study is to determine the extent of the influence of Product Innovation and Service Quality on Purchase Intention, both partially and simultaneously. The research method employed in this study is descriptive and associative. The unit of analysis in this study is individual consumers of Richeese Factory in the environment of the National University of the Republic of Indonesia, Bandung City. The research findings indicate that there is a partial influence of Product Innovation and Service Quality on Purchase Intention among consumers of Richeese Factory in the environment of the National University of the Republic of Indonesia, Bandung City, with a significance value of 0.00 < 0.05. Simultaneously, Product Innovation and Service Quality significantly influence Purchase Intention, as evidenced by the calculated value of F 20.824 > F table 3.09 and a significance value of 0.000 < 0.05. The correlation coefficient (multiple R) value of 0.556 indicates a correlation between independent and dependent variables of 0.556. The coefficient of determination (R2) value of 0.309 means that the influence of Product Innovation and Service Quality on Purchase Intention is 30.9%, while the remaining 60.1% is influenced by other variables notexamined in this study.
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Pengaruh Gaya Kepemimpinan dan Kepuasan Kerja Terhadap Produktivitas Kerja
Penelitian ini dilakukan pada Himpunan Mahasiswa Manajemen Universitas Kebangsaan Republik Indonesia di Kota Bandung, tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Gaya Kepemimpinan dan Kepuasan Kerja terhadap Produktivitas Kerja baik secara parsial maupun secara simultan pada Himpunan Mahasiswa Manajemen Univesitas Kebangsaan Republik Indonesia di Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis adalah individu yaitu Himpunan Mahasiswa Manajemen Universitas Kebangsaan Republik Indonesia di Kota Bandung Sampel dalam penelitian ini sebanyak 50 responden. Teknik penarikan sampel pada penelitian ini adalah sampel jenuh. Metode analisis menggunakan analisis regresi linier berganda, selain itu dilakukan pengujian validitas dan reliabilitas instrumen penelitian. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial maupun simultan terdapat pengaruh positif pada variabel Gaya Kepemimpinan dan Kepuasan Kerja terhadap Produktivitas Kerja. Hasil koefisien determinasi pada penelitian ini adalah (R2) sebesar 0,397 (39,7), artinya pengaruh Gaya Kepemimpinan dan Kreativitas terhadap Kepuasan Kerja sebesar 39,7% dan sisanya 60,3% dijelaskan oleh faktor lain yang tidak termasuk pada penelitian ini. Implikasi dari penelitian ini bahwa Himpunan Mahasiswa Manajemen Universitas Kebangsaan Republik Indonesia di kota Bandung dapat menerapkan Gaya Kepemimpinan dan Kepuasan Kerja mencapai Produktivitas Kerja. Kata Kunci: Gaya Kepemimpinan, Kepuasan Kerja, Produktivitas Kerja
Pengaruh Disiplin Kerja dan Keselamatan dan Kesehatan Kerja (K3) Terhadap Produktivitas Karyawan (Studi Pada Karyawan SPBU 34-40236 Laswi Kota Bandung)
Penelitian ini dilakukan pada SPBU 34-40236 Laswi Kota Bandung. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Disiplin Kerja dan Keselamatan Kesehatan Kerja (K3) terhadap Produktivitas Karyawan baik secara parsial maupun simultan pada karyawan SPBU 34-40236 Laswi Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis adalah individu yaitu karyawan SPBU 34-40236 Laswi Kota Bandung. Sampel dalam penelitian ini sebanyak 30 responden. Teknik penarikan sampel pada penelitian ini adalah sampel jenuh. Metode analisis menggunakan analisis regresi linier berganda, selain itu dilakukan pengujian validitas dan reliabilitas instrumen penelitian. Berdasarkan Hasil penelitian menunjukan bahwa secara parsial terdapat pengaruh Disiplin Kerja dan Keselamatan Kesehatan Kerja (K3) terhadap Produktivitas Karyawan pada SPBU 34-40236 Laswi Kota Bandung, dengan nilai signifikansi 0,000 < 0,05 dan 0,019 < 0,05, secara simultan Disiplin Kerja dan Keselamatan Kesehatan Kerja (K3) berpengaruh signifikan terhadap Produktivitas Karyawan dilihat berdasarkan perhitungan nilai Fhitung 21,554 > Ftabel 3,34 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil koefisien determinasi pada penelitian ini adalah R² = 0,832 (83,2%), artinya pengaruh disiplin kerja dan keselamatan kesehatan kerja (K3) terhadap produktivitas karyawan sebesar 83,2%, dan sisanya 16,8% dijelaskan oleh faktor lain yang tidak termasuk pada penelitian ini. Implikasi dari penelitian ini bahwa SPBU 34-40236 Laswi Kota Bandung dapat melaksanakan disiplin kerja yang optimal dan menjaga keamanan serta kenyamanan di lingkungan kerja yang dapat meningkatkan produktivitas kerja karyawan.
Pengaruh Jiwa Kewirausahaan dan Kreativitas Terhadap Keberhasilan Usaha
Introduction: Micro, small, and medium enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in creating jobs and sustaining local growth. This study examines how entrepreneurial spirit and creativity influence business success among street food MSMEs in Dipatiukur, Bandung, an area where competition is intense and innovation is essential. Background Problems: Despite the rapid growth of MSMEs, many entrepreneurs face challenges in sustaining their businesses due to limited managerial capacity and lack of innovation. The guiding research question is: To what extent do entrepreneurial spirit and creativity affect business success, both partially and simultaneously? Novelty: While previous studies have highlighted the importance of entrepreneurship and creativity, few have quantitatively measured their combined impact in the context of street food enterprises. This study contributes by offering empirical evidence from a highly competitive urban MSME setting. Research Methods: A quantitative approach was employed with a total sampling technique involving 50 respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression with t-tests for partial effects and an F-test for simultaneous effects, supported by validity and reliability assessments. Finding/Results: The findings show that entrepreneurial spirit and creativity both have a significant and positive influence on business success. Entrepreneurial spirit contributes 30.8%, creativity contributes 16.9%, and together they explain 47.7% of the variance in business success. Conclusion: The study concludes that fostering entrepreneurial attitudes and enhancing creativity are key drivers of MSME success. These results imply that targeted training, mentoring, and innovationoriented policies are essential to strengthen the resilience and competitiveness of small businesses in Indonesia.
Pengaruh Beban Kerja dan Dukungan Sosial Terhadap Burnout Pada Karyawan Patotpo Animation Studios
Introduction: The animation industry in Indonesia is growing rapidly, especially with the increasing demand for creative digital content. However, this growth also brings challenges, particularly for employees in animation studios who face high workloads and tight deadlines. Burnout is a common psychological risk that threatens employee well-being and organizational productivity. Background Problems: This study investigates how workload and social support influence burnout among employees at Patopo Animation Studios in Bandung. The central research question is: To what extent do workload and social support affect employee burnout, both partially and simultaneously? Novelty: Although previous studies have discussed the effects of workload and social support on burnout, limited attention has been given to creative industries in Indonesia— especially animation studios, which involve intensive emotional and cognitive labor. This study offers new insights by focusing on this unique organizational context. Research Methods: This research employed a quantitative approach with a saturated sampling technique involving 40 employees. Data were collected using a structured questionnaire and analyzed through multiple linear regression using SPSS 25 to assess partial and simultaneous effects. Finding/Results: The findings reveal that both workload and social support significantly influence burnout, both individually and simultaneously. Workload increases the risk of burnout, whereas social support helps mitigate its effects. The model explains 58.6% of the variance in employee burnout. Conclusion: The study concludes that managing workload and fostering social support are critical in reducing burnout levels in creative work settings. These findings highlight the need for targeted HR policies that balance performance demands with psychological well-being in animation studios.
Pengaruh Keterampilan Wirausaha dan Pengalaman Usaha Terhadap Keberhasilan Kewirausahaan
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Keterampialn Wirausaha dan Pengalaman Usaha terhadap Keberhasilan Kewirausahaan baik secara parsial maupun secara simultan. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif dan asosiatif. Unit analisis dalam penelitian ini adalah para pelaku UMKM Kuliner di wilayah Lengkong, yang berlokasi di Jl. Lengkong Kecil, Paledeng, Kec. Lengkong, Kota Bandung. Hasil penelitian menunjukan bahwaa secara parsial terdapat pengaruh Keterampilan Wirausaha dan Pengalaman Usaha terhadap Keberhasilan Kewirausahaan pada pelaku UMKM kuliner di Wilayah Lengkong, dengan nilai signifikansi 0,013 < 0,05 dan Pengalaman Usaha terhadap Keberhasilan Kewirausahaan pada pelaku UMKM kuliner di Wilayah Lengkong, dengan nilai signifikansi 0,000 < 0,05, secara simultan Keterampilan Wirausaha dan Pengalaman Usaha berpengaruh signifikan terhadap Keberhasilan Kewirausahaan dilihat berdasarkan perhitungan nilai Fhitung 22,987 > Ftabel 3,13 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil nilai koefiensi korelasi (multiple R) sebesar 0,638, menunjukkan korelasi antara variabel independen dan dependen sebesar 63,8%. Nilai koefiensi determinasi (R2) sebesar 0,407 hal ini berarti besarnya pengaruh Keterampilan Wirausaha dan Pengalaman Usaha terhadap Keberhasilan Kewirausahaan sebesar 40,7% dan sisanya sebesar 59,3% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Pakaian Impor
Latar belakang dilakukannya penelitian ini untuk mengetahui bagaimana gambaran dan pengaruh antara kualitas produk dan promosi terhadap keputusan pembelian pada Reseller barang impor di PT Area Aksa Grup Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pengujian hipotesis. Pengumpulan data menggunakan teknik wawancara atau kuisioner yang dilakukan kepada reseller barang impor di PT Area Aksa Grup Kota Bandung. Data yang digunakan adalah data primer berupa kuisioner secara langsung kepada responden. Teknik analisis data menggunakan analisis deskriptif, analisis regresi linear berganda, uji asumsi klasik, uji keberartian regresi, uji keberartian koefisien regresi. Populasi dalam penelitian ini berjumlah 44 reseller barang impor di PT Area Aksa Grup Kota Bandung. Berdasarkan hasil uji keberartian regresi, kualitas produk dan promosi berpengaruh terhadap keputusan pembelian. Berdasarkan hasil uji keberartian koefisien regresi, kualitas produk berpengaruh terhadap keputusan pembelian sebesar 25%, promosi berpengaruh terhadap keputusan pembelian sebesar 13,3%, Nilai koefiensi determinasi (R2) sebesar 0,383 hal ini berarti besarnya pengaruh kualitas produk dan promosi terhadap keputusan pembelian sebesar 38,3% terhadap keputusan pembelian dan sisanya sebesar 61,7% dipengaruhi oleh variabel lain yang diteliti oleh penelitian ini.
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Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha
Penelitian ini dilakukan Pada Pelaku Usaha Mikro, kecil, dan Menengah (UMKM) Untuk Kuliner di Wilayah Dipatiukur Kota Bandung. tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Pada Keberhasilan Usaha baik secara parsial maupun secara simultan para pelaku usaha UMKM kuliner diwilayah Dipatiukur kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis ialah individu yaitu para pelaku Usaha Mikro, kecil, dan Menengah UMKM Untuk Kuliner di Wilayah Dipatiukur Kota Bandung. Sampel dalam penelitian ini sebanyak 69 responden. Teknik penarikan sampel pada penelitian ini adalah sampel jenuh. Metode analisis menggunakan analisis regresi linier berganda, selain itu dilakukan pengujian validitas dan reliabilitas instrumen penelitian. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial maupun simultan terdapat pengaruh positif pada variabel Pengetahuan Kewirausahaan dan Keterampilan Wirausaha terhadap Keberhasilan Usaha. Hasil koefisien determinasi pada penelitian ini adalah R2 = 0,527 (52,7%), artinya pengaruh Pengetahuan Kewirausahaan dan Keterampilan wirausaha terhadap Keberhasila Usaha sebesar 52,7% dan sisanya 47,3% dijelaskan oleh faktor lain yang tidak termasuk pada penelitian ini. Implikasi dari penelitian ini bahwa para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) untuk Kuliner diwilayah Dipatiukur kota Bandung dapat menerapkan Pengetahuan Kewirausahaan dan Keterampilan wirausaha dengan penuh semangat dan berbagai inovasi yang kreatif untuk mencapai Keberhasilan Usahanya.
Pengaruh Motivasi Usaha dan Kemampuan Usaha Terhadap Keberhasilan Usaha
ABSTRAK Pasar Panorama Lembang menjadi tempat penelitian yang dipilih oleh peneliti, Pasar Panorama Lembang menjadi salah satu pasar besar yang terletak di kecamatan Lembang, selain itu Pasar Panorama Lembang juga menjadi ruang terbuka bagi para pelaku UMKM atau Pedagang untuk menjual produk-produk mereka. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Motivasi Usaha dan Kemampuan Usaha terhadap Keberhasilan Usaha baik secara parsial maupun secara simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis adalah individu yaitu pelaku usaha UMKM Pedagang Daging dan Ayam Potong di Pasar Panorama Lembang. Hasil penelitian menunjukan bahwaa secara parsial terdapat pengaruh Motivasi Usaha terhadap Keberhasilan pada pelaku UMKM Pedagang Daging dan Ayam Potong di Pasar Panorama Lembang, dengan nilai signifikansi 0,000 < 0,05 dan Kemampuan Usaha terhadap Keberhasilan Usaha pada pelaku UMKM Pedagang Daging dan Ayam Potong di Pasar Panorama Lembang, dengan nilai signifikansi 0,000 < 0,05, secara simultan Motivasi Usaha dan Kemampuan Usaha berpengaruh signifikan terhadap Keberhasilan Usaha dilihat berdasarkan perhitungan nilai F hitung 41,428 > F tabel 3,19 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil nilai koefiensi korelasi (multiple R) sebesar 0,799, menunjukkan korelasi antara variabel independen dan dependen sebesar 0,799. Nilai koefiensi determinasi (R2) sebesar 0,638 hal ini berarti besarnya pengaruh Motivasi Usaha dan Kemampuan Usaha terhadap Keberhasilan Usaha sebesar 63,8% dan sisanya sebesar 36,2% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
Pengaruh Pengaruh Modal Usaha dan Inovasi Produk terhadap Kinerja UMKM
Alun – alun Lembang menjadi tempat penelitian yang dipilih oleh peneliti, Alun - alun Lembang menjadi salah satu ikon kecamatan Lembang, selain itu Alun – alun Lembang juga menjadi ruang terbuka bagi para pelaku UMKM untuk menjual produk-produk mereka. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Modal Usaha dan Inovasi Produk terhadap Kinerja UMKM baik secara parsial maupun secara simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis adalah individu yaitu pelaku UMKM di Alun – alun Lembang. Hasil penelitian menunjukan bahwaa secara parsial terdapat pengaruh Modal Usaha terhadap Kinerja UMKM pada pelaku UMKM di Alun – alun Lembang, dengan nilai signifikansi 0,004 < 0,05 dan Inovasi Produk terhadap Kinerja UMKM pada pelaku UMKM di Alun – alun Lembang, dengan nilai signifikansi 0,000 < 0,05, secara simultan Modal Usaha dan Inovasi Produk berpengaruh signifikan terhadap Kinerja UMKM dilihat berdasarkan perhitungan nilai Fhitung 24,706 > Ftabel 3,19 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil nilai koefiensi korelasi (multiple R) sebesar 0,716, menunjukkan korelasi antara variabel independen dan dependen sebesar 0,716. Nilai koefiensi determinasi (R2) sebesar 0,512 hal ini berarti besarnya pengaruh Modal Usaha dan Inovasi Produk terhadap Kinerja UMKM sebesar 51,2% dan sisanya sebesar 48,8% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
A JOB SATISFACTION AND JOB STRESS ON EMPLOYEE TURNOVER INTENTION (Study on employees CV. Bumi langit Group West Bandung Regency )
Bumi Langit Grup merupakan perusahaan dalam bidang pendidikan marketing dan manajemen pemasaran muslimah, dengan berbagai komunitas di berbagai wilayah yang terus berkembang. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh Kepuasan Kerja dan stres kerja terhadap Turnover Intention karyawan baik secara parsial maupun secara simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Penelitian ini yang menjadi populasi adalah individu yaitu karyawan CV. Bumi langit Grup sebanyak 48 sample, dengan metode Analisis Regresi Linear berganda menggunakan IBM SPSS 25. Hasil penelitian menunjukan bahwa secara parsial terdapat pengaruh kepuasan kerja dan stres kerja terhadap turnover intention karyawan CV. Bumi Langit Grup kabupaten Bandung Barat, dengan nilai signifikansi 0,000 < 0,05, secara simultan pengaruh kepuasan kerja dan stres kerja terhadap turnover intention karyawan dilihat berdasarkan perhitungan nilai Fhitung 31,833 > Ftabel 3,204 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil nilai koefiensi korelasi (multiple R) sebesar 0,567, menunjukkan korelasi antara variabel independen dan dependen sebesar 56,7%. Nilai koefiensi determinasi (R2) sebesar 0,586 hal ini berarti besarnya pengaruh kepuasan kerja dan stres kerja terhadap turnover intention karyawan sebesar 58,6% dan sisanya sebesar 41,4% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
Pengaruh Teknologi Informasi dan Adiksi Smartphone Terhadap Produktivitas Pegawai (Studi pada CV Spectra Consultants di Kota Bandung)
CV Spectra Consultants Kota Bandung menjadi tempat penelitian yang dipilih oleh peneliti. CV Spectra Consultants merupakan perusahaan konsultan pajak. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh teknologi informasi dan adiksi smartphone terhadap produktivitas baik secara parsial maupun secara simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Adapun metode analisis data yang digunakan adalah deskriptif dan asosiatif. Pada penelitian ini yang menjadi unit analisis adalah individu yaitu pegawai CV. Spectra Consultants Kota Bandung. Populasi berjumlah 60 orang. Menggunakan teknik sampel jenuh, sehingga sampel yang digunakan berjumlah 60 orang juga. Hasil penelitian menunjukan bahwa secara parsial terdapat pengaruh Teknologi Informasi dan Adiksi Smartphone terhadap Produktivitas pada pegawai CV. Spectra Consultants Kota Bandung, dengan nilai signifikansi 0,000 < 0,05, secara simultan Teknologi Informasi dan Adiksi Smartphone berpengaruh signifikan terhadap Produktivitas dilihat berdasarkan perhitungan nilai Fhitung 16,032 > Ftabel 3,156 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil nilai koefiensi korelasi (multiple R) sebesar 0,600, menunjukkan korelasi antara variabel independen dan dependen sebesar 0,600. Nilai koefiensi determinasi (R2) sebesar 0,36 hal ini berarti besarnya pengaruh Teknologi Informasi dan Adiksi Smartphone terhadap Produktivitas sebesar 36% dan sisanya sebesar 64% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini