HOMELESS MEDIA: KREDIBILITAS YANG MERUNTUHKAN DOMINASI ORGANISASI INFORMASI
DOI:
https://doi.org/10.31848/kosa.v4i1.4658Keywords:
digital, homeless media, alternative media, mainstream, alternative media, digital communicationAbstract
. The structure of the media industry collapsed alongside the optimization of digital functions. The production and distribution of information have fully shifted into the hands of individuals amid massive diversification. Former monopolistic powers and structures have disappeared, replaced by personal activities focused on the production and distribution of factual information. Internet-based digitalization, with the internet serving as its primary infrastructure, has fostered public creativity through independently organized information production and service activities, without affiliation with particular organizations or interests. News services operated by personal accounts are known as homeless media. The variety and content of their information can compete with those of mainstream media. They have even gained a place among audiences by prioritizing proximity and promoting local community activities. Alongside the emergence of homeless media, this study aims to analyze its credibility and position as an alternative medium within the digital communication ecosystem. The study uses a qualitative method with a case study approach. The analysis applies media content analysis, emphasizing message production and distribution, and message substance. The findings show that the credibility of homeless media increases in line with its target audience segmentation. It has also succeeded in becoming an alternative medium through news positioning that is capable of fostering public trust.
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