User Experience for the PayPal Application Using the User Experience Questionnaire (UEQ) Method: A Case Study in Pagar Alam
DOI:
https://doi.org/10.31848/jesii.v4i1.4413Keywords:
evaluation, user experience, PayPal, Digital Wallet, user experience questionnaireAbstract
Digital transformation and financial inclusion have driven the increased use of digital wallets and online transactions, PayPal as one of the largest digital payment services. However, the user responses to the quality of PayPal's systems and services are still diverse. This study aims to evaluate the user experience of the PayPal application version 8 using the User Experience Questionnaire (UEQ) method. The results showed that PayPal scored very well in attractiveness with a score of 1.82, efficiency (1.67), dependability (1.66), stimulation (1.78), and novelty (1.61), and it placed PayPal above 75% of the similar apps. Even though clarity, with a score of 1.72, was rated "Above Average", it indicated that 25% of other apps were performing better. As a result, this aspect still needed attention. Overall, PayPal offered a positive user experience particularly in attractiveness and efficiency, but improvements to clarity were still needed. In addition, further evaluation is still needed because the scope of this research only covered the city of Pagaralam.
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