Mansion: Management and Business on Kebangsaan

Pengaruh Beban Kerja dan Dukungan Sosial Terhadap Burnout Pada Karyawan Patotpo Animation Studios

Ananda Fitriana, Deri Apriadi — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: The animation industry in Indonesia is growing rapidly, especially with the increasing demand for creative digital content. However, this growth also brings challenges, particularly for employees in animation studios who face high workloads and tight deadlines. Burnout is a common psychological risk that threatens employee well-being and organizational productivity. Background Problems: This study investigates how workload and social support influence burnout among employees at Patopo Animation Studios in Bandung. The central research question is: To what extent do workload and social support affect employee burnout, both partially and simultaneously? Novelty: Although previous studies have discussed the effects of workload and social support on burnout, limited attention has been given to creative industries in Indonesia— especially animation studios, which involve intensive emotional and cognitive labor. This study offers new insights by focusing on this unique organizational context. Research Methods: This research employed a quantitative approach with a saturated sampling technique involving 40 employees. Data were collected using a structured questionnaire and analyzed through multiple linear regression using SPSS 25 to assess partial and simultaneous effects. Finding/Results: The findings reveal that both workload and social support significantly influence burnout, both individually and simultaneously. Workload increases the risk of burnout, whereas social support helps mitigate its effects. The model explains 58.6% of the variance in employee burnout. Conclusion: The study concludes that managing workload and fostering social support are critical in reducing burnout levels in creative work settings. These findings highlight the need for targeted HR policies that balance performance demands with psychological well-being in animation studios.

Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Kepuasan Kerja di PT. Pelangi Mizan

Muldan Nurrohman, Siska Ayudia Adiyanti — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: Job satisfaction is a critical component in organizational effectiveness and employee retention, especially in creative industries such as publishing. This study explores how organizational culture and work environment affect job satisfaction at PT. Pelangi Mizan, a leading book publishing company in Bandung, Indonesia. Background Problems: The research addresses the problem of low job satisfaction potentially stemming from organizational culture and workplace conditions. The key research question is: To what extent do organizational culture and work environment influence job satisfaction among employees at PT. Pelangi Mizan?Novelty: While prior studies have examined similar variables in corporate settings, limited attention has been given to their impact within the Indonesian publishing sector. This study offers a fresh context and contributes to the literature by analyzing both physical and psychological workplace dimensions. Research Methods: Using a quantitative approach, the study surveyed 90 employees using validated questionnaires. Data were analyzed through multiple linear regression in SPSS 25 to test partial and simultaneous effects of the independent variables. Finding/Results: The findings indicate that both organizational culture and work environment significantly and positively influence job satisfaction, both individually and collectively. The combined effect explains approximately 54.6% of the variation in job satisfaction. Conclusion: The study concludes that fostering a strong organizational culture and maintaining a supportive work environment are key to enhancing employee satisfaction. These insights are valuable for HR practitioners in similar organizational contexts.

Pengaruh Gaya Kepemimpinan dan Kepuasan Kerja Terhadap Tingkat Loyalitas Karyawan

Salsabila Zahra, Adang Sutisna — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: In service-based industries like wedding organizers, employee loyalty is a crucial factor that supports operational continuity and organizational reputation. This study examines how leadership style and job satisfaction influence employee loyalty at PT. Koloni Semut Pratama, a wedding organizer company based in Bandung. Background Problems: The main research problem revolves around the observed fluctuation in employee loyalty, possibly linked to leadership effectiveness and perceived job satisfaction. The central research question is: To what extent do leadership style and job satisfaction influence employee loyalty, both individually and collectively? Novelty: While numerous studies have explored similar variables in corporate settings, few have analyzed them within creative service companies like event organizers. This study fills that gap by focusing on a dynamic, client-facing industry with unique leadership and job satisfaction challenges. Research Methods: This quantitative study utilized a saturated sampling technique involving 45 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression via SPSS 25, along with t-tests and F-tests to examine partial and simultaneous effects. Finding/Results: The findings show that both leadership style and job satisfaction significantly affect employee loyalty. Leadership style contributes 50.3% and job satisfaction 28.6% to the variance, with a combined effect of 78.9%. Conclusion: The study concludes that enhancing leadership effectiveness and improving job satisfaction are critical strategies to foster stronger employee loyalty in the event service industry. These findings provide practical insights for HR management in similar organizational contexts.

Pengaruh Gaya Kepemimpinan Transformasional Kepala Sekolah dan Motivasi Kerja Terhadap Kinerja Guru

Rina Hasna, Granit Agustina — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: Teacher performance is pivotal to learning quality in Indonesian schools, and two levers— principals’ transformational leadership and teachers’ work motivation— are frequently cited but unevenly enacted across Islamic education foundations. Background Problems: Many schools report inconsistent teacher performance; the research question is: To what extent do the principal’s transformational leadership style and teachers’ work motivation affect teacher performance, both individually and jointly? Novelty: Prior work rarely quantifies the simultaneous effects of these constructs within Islamic educational foundations; this study adds context-specific evidence by examining a single foundation and linking leadership behaviors with motivation in one model. Research Methods: A quantitative, associative design was used at the Darul Muttaqin Islamic Education Foundation (n = 44 teachers). Data were collected via validated questionnaires and analyzed using multiple linear regression (SPSS 25) with t-tests (partial) and F-tests (simultaneous). Finding/Results: Both transformational leadership and work motivation significantly improve teacher performance; the model is significant (F = 18.186 > 3.23, p < 0.05), shows a moderate multiple correlation (R = 0.567), and explains substantial variance (R² = 0.831). Conclusion: Enhancing principals’ transformational practices together with systematic motivation initiatives (recognition, development opportunities, supportive facilities) can meaningfully raise teacher performance in Islamic secondary schools and should be prioritized in leadership and HR policies.

Pengaruh Jiwa Kewirausahaan dan Kreativitas Terhadap Keberhasilan Usaha

Saepulloh Saepulloh, Deri Apriadi — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: Micro, small, and medium enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in creating jobs and sustaining local growth. This study examines how entrepreneurial spirit and creativity influence business success among street food MSMEs in Dipatiukur, Bandung, an area where competition is intense and innovation is essential. Background Problems: Despite the rapid growth of MSMEs, many entrepreneurs face challenges in sustaining their businesses due to limited managerial capacity and lack of innovation. The guiding research question is: To what extent do entrepreneurial spirit and creativity affect business success, both partially and simultaneously? Novelty: While previous studies have highlighted the importance of entrepreneurship and creativity, few have quantitatively measured their combined impact in the context of street food enterprises. This study contributes by offering empirical evidence from a highly competitive urban MSME setting. Research Methods: A quantitative approach was employed with a total sampling technique involving 50 respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression with t-tests for partial effects and an F-test for simultaneous effects, supported by validity and reliability assessments. Finding/Results: The findings show that entrepreneurial spirit and creativity both have a significant and positive influence on business success. Entrepreneurial spirit contributes 30.8%, creativity contributes 16.9%, and together they explain 47.7% of the variance in business success. Conclusion: The study concludes that fostering entrepreneurial attitudes and enhancing creativity are key drivers of MSME success. These results imply that targeted training, mentoring, and innovationoriented policies are essential to strengthen the resilience and competitiveness of small businesses in Indonesia.

Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan

Ani Nuraeni, Dewi Yolanda Putri — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: In the beauty clinic industry, where competition intensifies rapidly, customer loyalty becomes a decisive factor for sustainability. This study investigates the influence of customer experience and service quality on loyalty at Aestica Beauty Clinic in Bandung. Background Problems: The clinic experienced a decline in customers from 1,189 in 2023 to 700 in 2024, raising the key research question: To what extent do customer experience and service quality affect customer loyalty, both partially and jointly? Novelty: While service quality has often been studied, few empirical studies have quantitatively examined its combined effect with customer experience in the beauty clinic sector, particularly in Indonesia. This research offers new evidence in a context marked by growing competition and shifting customer expectations. Research Methods: Using a quantitative approach, the study surveyed 87 customers through random sampling. Data were analyzed with multiple linear regression using SPSS 23, supported by validity and reliability testing to ensure robust measurement. Finding/Results: The results demonstrate that both customer experience and service quality significantly and positively affect loyalty. Customer experience explains 76.8% of the variance, service quality contributes 19.5%, and together they account for 96.3% of customer loyalty. Conclusion: The findings highlight that improving customer experience and maintaining consistent service quality are essential strategies for sustaining loyalty in beauty clinics. These insights suggest that businesses in this sector should prioritize personalized interactions, responsive service, and consistent quality to strengthen customer retention and competitiveness.

Pengaruh Personal Branding dan Sistem Pembayaran Digital Terhadap Keputusan Pembelian

Audiash Safitri Suparman, R. Dewi Pertiwi — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: The expansion of digital technology has transformed consumer behavior and purchasing decisions, particularly in the food and beverage sector. This study focuses on Menantea, a brand cofounded by public figure Jerome Polin, to explore how personal branding and digital payment systems influence consumer purchase decisions. Background Problems: Despite the popularity of digital platforms, many consumers still rely on cash transactions, prompting the research question: Do personal branding and digital payment systems significantly affect consumers’ purchase decisions at Menantea in Bandung? Novelty: While prior studies have discussed branding and fintech adoption separately, limited research has investigated their combined influence within the Indonesian retail beverage industry, particularly when associated with a well-known influencer. This study addresses that gap. Research Methods: A quantitative approach was applied, utilizing incidental sampling to survey 96 respondents familiar with Menantea. Data were collected via online questionnaires and analyzed through multiple linear regression using SPSS 25. Finding/Results: The results indicate that both personal branding and digital payment systems positively and significantly affect purchasing decisions. Personal branding has a stronger influence (β = 0.523) compared to digital payments (β = 0.398), with a combined determination coefficient (R²) of 64.9%. Conclusion: The study concludes that both personal branding and digital payment efficiency are strategic levers in driving customer purchase behavior. These insights are particularly useful for businesses leveraging influencer-based marketing and tech-driven payment innovation.

Pengaruh Hard Skill dan Soft Skill Terhadap Kinerja Karyawan

Jumiyati Susamin, Dadar Supriatna — Sat, 30 Aug 2025 00:00:00 +0700

Introduction: In today’s global competition, companies increasingly recognize that employee performance depends not only on technical expertise but also on interpersonal and self-management abilities. This study investigates the role of hard skills and soft skills in shaping employee performance within the service industry. Background Problems: Despite the growing demand for high-performing employees, many organizations still struggle to balance technical competencies with non-technical capabilities. The central research question is: To what extent do hard skills and soft skills affect employee performance, both individually and simultaneously? Novelty: While previous studies have examined these variables in broader corporate settings, few have empirically tested their combined impact within a fast-growing food and beverage franchise context in Indonesia. This study provides context-specific evidence by focusing on Mixue Ice Cream & Tea employees in Bandung. Research Methods: This research employed a quantitative design with a sample of 30 employees selected through saturated sampling. Data were collected via questionnaires, observations, and interviews, and analyzed using multiple linear regression, including t-tests for partial effects and F-tests for simultaneous effects. Finding/Results: The results indicate that both hard skills and soft skills significantly and positively influence employee performance. Partial tests show that each variable contributes independently, while simultaneous analysis reveals a combined effect explaining 41% of performance variance. Conclusion: The study concludes that enhancing both technical expertise and interpersonal abilities is crucial to improving employee performance. Organizations should therefore prioritize integrated training and development programs that strengthen hard and soft skills to remain competitive in the service sector.