Kreativitas, Motivasi, dan Keberhasilan Usaha: Bukti dari UMKM Minuman di Kebon Pisang Street Food Bandung

Abstract

Introduction: The Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the culinary industry, serves as a vital engine for economic stability and innovation in developing urban landscapes. This study investigates the internal determinants of business success, focusing on the dynamic and highly competitive environment of street food clusters. Background Problems: Despite the sector's growth, many small-scale beverage vendors face high failure rates due to an inability to differentiate products and maintain operational drive, leading to the research question: how do business creativity and motivation simultaneously and partially influence the success of beverage MSMEs in the Kebon Pisang Street Food area?. Novelty: While previous literature has extensively explored MSME performance, this research offers a unique perspective by examining a specific micro-community of beverage vendors where product turnover is rapid and competitive barriers are low, a niche often overlooked in broader industrial studies. Research Methods: Adopting a quantitative associative approach, this study utilized a total sampling (saturated sampling) technique involving 40 respondents. Data were analyzed using multiple linear regression and hypothesis testing (T-test and F-test) processed via SPSS 25. Findings: The results demonstrate that both business creativity and motivation have a positive and significant impact on business success, contributing 49.1% to the variance in performance, with creativity emerging as the slightly more dominant predictor. Conclusion: This study concludes that a synergy of innovative capacity and psychological drive is essential for MSME sustainability. The implications suggest that stakeholders should prioritize creative skill-building alongside motivational support to enhance the competitive edge of local street food vendors.