PROSES LABELING PADA FIGUR PUBLIK
STUDI KASUS EKY PRIYAGUNG SEBAGAI ‘DUTA BROKEN HOME’ DI INSTAGRAM
DOI:
https://doi.org/10.31848/kosa.v3i1.4293Keywords:
Broken Home, Instagram, LabelingAbstract
Labeling is an aspect that arises from society's reaction to a person's behavior that is
considered deviant. The labeling perspective emphasizes the interactionism approach by
concentrating on the consequences of interactions between deviants and social control agents. This
research using descriptive methods to find out how Eky Priyagung's broken home content on
Instagram gave rise to a broken home ambassador labeling on Eky Priyagung. The data obtained in
this research through direct interviews with Eky Priyagung's sources. The results of this study prove
that the labels given by the public can influence how a person behaves, creates strategies, and takes
advantage of opportunities, ultimately forming an influential figure in raising social issues.
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