PENDEKATAN MULTISENSORI DALAM DESAIN LOBI HOTEL BUTIK UNTUK MENCIPTAKAN MEMORABLE EXPERIENCE

Abstrak

Tourism growth in the city of Bandung has increased significantly, particularly in the hospitality industry. This has prompted hotels to provide a more impactful, memorable, and distinctive spatial experience compared to other hotels, especially in the lobby area, which serves as the first point of contact with guests. The lobby functions not only as a space for guests to wait but also as a representation of the hotel’s identity and a key factor in shaping the initial impression that influences visitors perceptions. This study employs a qualitative approach using a literature review method, involving the collectiob and synthesis of various scientific sources related to multisensory design, hospitality experience, and repeat visit behavior. The analysis was conducted thematically to identify the interrelationships between sensory stimuli (visual, auditory, olfactory, and tactile), spatial experiences, and the formation of revisit intentions. The results indicate that the integration of multisensory elements in hotel lobbies has the potential to strenghthen emotional engagement and create a more immersive and memorable experience. This study confirms that a multisensory approach plays a strategic role in building memorable spatial experiences without relying on new physical design interventions, but rather through the integrated optimization of sensory stimulation.